Post by account_disabled on Feb 21, 2024 22:54:30 GMT -5
Widespread in 2000, technologists have insisted on the advantages these new communication channels bring to their companies. Initially reluctant, companies have gradually incorporated social digital environments into their communications and marketing plans. According to data provided by a recent study, nine out of 10 companies plan to launch a social media marketing campaign this year. Businesses have begun to recognize the positive impact of social media on business, and as a result, survey participants believe their investments in social media are profitable. Yet many organizations still resist .
Becoming part of the digital ecosystem, or worse, they fumble without knowing why or how to do it properly. In this regard, the current Latin American Communications Director of Telefonica shared Chinese Malaysia Phone Number List his experience in this field in the first issue of the magazine. Led the planning of the online environment for fourteen operators in the region. The author organized his talk around three big questions: Why use social media? How to do it? Who should do it? The answer to the first question is not easy and will vary depending on the agent asking the question. Some companies seek reputation in social networks, others .
Seek to strengthen the reputation of their brand, others sell directly... of activity or its size are also factors that influence the way digital media is used. The best way to position yourself is to analyze what companies very similar to us are doing in the channel. This can inspire us to develop our own strategies. On the other hand, in response to the second question, Carlos Oviedo Valenzuela suggested that companies start their intervention on social media in a gradual and clear way. Start simple and gradually increase complexity. Basically, every company operating in digital channels .